Working with a white label furniture manufacturer is becoming a strategic solution for many global furniture brands. This model not only shortens the time needed to reach the market but also opens opportunities for business expansion and enhanced competitiveness. For an in-depth look at how the white label furniture business works, let’s explore the insights shared by Aurora Craft in this article.

What Is White Label Furniture?

White label furniture refers to pre-manufactured furniture products that leave the factory without any brand name, logo, or recognizable identity attached. When a business purchases these products, they are granted the right to apply their own logo, packaging design, and complete brand identity, effectively turning the item into a product that represents their brand.

What makes this model unique is that a single design is typically produced in bulk and can then be distributed by multiple retailers under different brand names. In other words, it is not an exclusive product but one that can be adapted and positioned differently depending on each company’s branding strategy.

To better illustrate how white label furniture works, consider this example:

• Imagine you own a  furniture retail brand called Susie. Instead of designing and manufacturing a new coffee table and chair set yourself, you collaborate with a white label furniture manufacturer in Vietnam. From their catalog, you select a proven best-seller that aligns with your customers’ preferences.
• You then import this product, rename it “The Susie Bespoke”, and market it entirely under your own branding. By the time it reaches the customer, the sofa carries no trace of its original manufacturer. From the buyer’s perspective, it is a 100% Susie product – meaning their trust in product quality is directly tied to your brand.

The white label furniture model is growing rapidly among manufacturers and retailers aiming to cut costs and shorten product launch time. While brands benefit from reduced design and R&D expenses, manufacturers gain from large-scale production and improved efficiency. Most importantly, the success of this model relies on the manufacturer’s design capability — their ability to create trend-driven collections that resonate with today’s market demands.

For example, a mid-sized furniture retailer in Europe can collaborate with Aurora Craft to quickly expand its product range. By selecting existing designs from the factory’s catalog, the retailer can launch new collections in just a few months without investing in design development or production facilities.

This multi-brand adaptability allows manufacturers to maximize production efficiency and helps retailers diversify their product lines without significant investment. However, businesses adopting the white label model must develop a clear strategy to ensure competitiveness. This includes conducting market research to identify whether similar designs already exist, selecting ready-made products that align with current design trends, and positioning their offerings to fit the target market effectively.

>>> Read more: Inside a Furniture Factory Vietnam: What Truly Makes It Stand Out.

Benefits of Partnering with a White Label Furniture Manufacturer

Collaborating with a white label furniture manufacturer brings numerous tangible benefits to businesses. The following sections describe these advantages, accompanied by practical examples.

Cost Savings and Increased Business Efficiency

Partnering with a white label furniture manufacturer brings clear advantages, especially significant cost savings. Businesses no longer need to invest heavily in R&D, mold creation, or expanding production facilities. Every stage—from sourcing materials and manufacturing to finishing—is handled by the factory, saving both time and operational resources.

This model also reduces risk. Companies can start with smaller orders to test market response, validate designs, and experiment with pricing before scaling up. The “purchase → label → sell” workflow typical of white label products helps minimize inventory risks, production errors, and cash flow pressures, allowing businesses to respond quickly to market trends.

Equally important, businesses are freed from managing production logistics. With a trusted white label furniture manufacturer handling the entire process, companies can focus on core activities like branding, marketing, sales, and customer service, enhancing operational efficiency and strengthening their brand identity.

A prime example is Wayfair, one of the largest online furniture retailers in the U.S. Instead of producing in-house, Wayfair collaborates with thousands of suppliers and furniture manufacturers worldwide, including many white label furniture manufacturer. According to its Q1 2025 report, Wayfair generated USD 2.7 billion in revenue, serving over 21.1 million active customers. Even without its own factories, the company regularly expands its product range and maintains steady growth through strategic partnerships and efficient supply chain management.

Rapid Growth and Fast Market Expansion

One of the most significant advantages of working with a white label furniture manufacturer is the ability to accelerate product launches, directly driving business growth and competitiveness.

Beyond faster production, this model enables brands to expand into new markets more efficiently. By selecting from the manufacturer’s existing product collections, businesses can quickly introduce items that match current market trends and customer preferences in each region. What may be a familiar design in one market could still be new and appealing in another, allowing companies to enter and test different markets without the need for costly design or production development.

Moreover, because white label manufacturers usually maintain ready stock and operate on consistent production schedules, brands can react to market demand with agility. This is particularly beneficial for e-commerce furniture businesses, where rapid product updates and trend responsiveness are key to maintaining competitiveness.

Another relevant example is IKEA, which collaborates with numerous independent factories worldwide under standardized designs. Although IKEA products are not strictly white label, this model demonstrates how large-scale collaboration with manufacturing partners enables rapid production and global expansion.

>>> Read more: Vietnam Furniture Cost Breakdown: A Complete Guide from A to Z.

Ordering Process at a White Label Furniture Manufacturer

The ordering process at Aurora Craft, a trusted white label furniture manufacturer in Vietnam, is designed to be straightforward yet thorough, ensuring that businesses receive high-quality products that align with their brand expectations.

Step 1: Identify Needs and Select Samples

The first step is for businesses to define their product requirements, including materials, design styles, dimensions, and any special features. Aurora Craft provides a range of samples for review, allowing companies to evaluate texture, color, finishes, and accessory options.

Detailed discussions at this stage help reduce mistakes and ensure the final products align with the brand’s vision. It is also the moment to agree on minimum order quantity (MOQ), unit prices, and production timelines, forming a solid foundation for the collaboration.

Step 2: Negotiate Contract and Terms

Once the samples and quantities are agreed upon, both parties move forward with a contract. This agreement outlines payment terms, delivery schedules, warranty conditions, and other key responsibilities. Clear contracts prevent misunderstandings, ensuring smooth cooperation and protecting both the business and the factory throughout the production process.

Step 3: Trial Production (Sample / First Batch)

Before committing to mass production, Aurora Craft produces a trial batch or sample order to ensure every detail meets client expectations. This process allows businesses to verify product quality, assembly feasibility, and alignment with design requirements. Minor adjustments can also be made during this stage to guarantee that the final output meets both international standards and each partner’s brand identity.

Step 4: Full Production and Quality Control

After approving the sample, the factory begins full-scale production. Rigorous quality control measures are applied at every step—from raw materials to assembly—ensuring that each piece meets international standards. Intermediate and final inspections help catch any inconsistencies early, maintaining a high level of reliability and consistency across all units.

Step 5: Packaging and Delivery

At Aurora Craft, packaging is tailored to each destination market, whether for domestic distribution or international export. Our team also provides integrated logistics support — including container loading, documentation, and export procedures — ensuring that every shipment is handled smoothly and delivered on time.

At Aurora Craft, all white-label furniture orders strictly follow these steps, helping businesses streamline the journey from concept to finished product. Additionally, Aurora Craft’s dedicated support team offers expert advice on materials, finishes, and designs, enabling companies to expand their product range, strengthen brand identity, and remain competitive without worrying about production challenges.

>>> Read more: Aurora Craft: Cost Savings with Furniture from Manufacturer in Vietnam.

Distinguishing White Label Furniture from OEM and ODM Services

White label products are often confused with OEM and ODM models, but in reality, these are three distinct types of collaboration:

• OEM (Original Equipment Manufacturer): In the OEM model, the business provides detailed designs and retains intellectual property (IP) rights. The factory produces strictly according to these specifications, from materials and techniques to finishing processes, ensuring exclusive design and brand positioning.
• ODM (Original Design Manufacturer): With ODM, the manufacturer develops both the design and production, usually based on the factory’s original designs, which can be slightly customized to match the client’s style or market preference.. This approach shortens the product launch cycle while keeping the final product aligned with the brand’s vision.
• White Label: White label furniture refers to pre-designed products developed by the manufacturer and offered to multiple brands. Businesses can simply apply their logo and packaging to these existing designs and sell them as part of their own collection. This model is fast and cost-effective, though product control and exclusivity remain limited.

To illustrate further, here’s a comparison table provided by Aurora Craft:

From this comparison, it is clear: OEM suits large brands wanting full control over design and IP. ODM is a middle-ground solution for companies needing fast products while maintaining brand identity. White label is ideal for businesses that want quick-to-market products, low costs, and minimal upfront investment.

To meet diverse customer needs, Aurora Craft offers both models:

• Full OEM/ODM services – for brands aiming for their own designs, with every detail such as size and finishing materials being fine-tuned according to the partner’s wishes.
• Ready-made white label products – for businesses that want to quickly bring their products to market. Can flexibly negotiate sample adjustments and attach their own logo if needed.

>>> Read more: OEM vs. ODM: Understanding the Difference in Furniture Manufacturing.

Why White Label Furniture Manufacturers in Vietnam Are Highly Favored by International Businesses

In recent years, Vietnam has emerged as an attractive destination for international brands seeking a reliable white label furniture manufacturer.

The biggest advantage lies in competitive labor costs, which allow companies to optimize budgets while still ensuring consistent product quality. At the same time, Vietnamese craftsmanship continues to improve, combined with modern production processes. Delivering refined designs that meet strict export standards for demanding markets such as the U.S. and Europe.

Another key benefit is the speed of production and delivery. With a well-developed logistics network and government investment in port infrastructure, Vietnam white label furniture factories can significantly shorten lead times, helping international businesses maintain a flexible and stable supply chain.

The facilities at white label furniture factories in Vietnam – typically Aurora Craft – are fully equipped with modern machinery lines. This helps our factory meet the demand for continuous production in large quantities, achieving high export productivity of up to 60 containers/month.

Additionally, anti-dumping taxes on Chinese furniture create a strategic edge for Vietnamese white label furniture manufacturers. This has prompted many international brands to diversify their sourcing beyond China, making Vietnam an increasingly attractive “China +1” supply option for global businesses.

Aurora Craft – Trusted White Label Furniture Suppliers Trusted by Global Partners

With over 15 years of experience in the industry, Aurora Craft has established itself as one of Vietnam’s leading trusted white label furniture suppliers. Boasting a workshop system spanning over 10,000 m² and an average export capacity of 60 containers per month, Aurora Craft provides high-quality furniture solutions to hundreds of global partners.

Product quality is always our top priority. At Aurora Craft, we strictly adhere to international standards and hold several prestigious certifications:

• FSC (Forest Stewardship Council): ensures sustainable wood sourcing.
• CO (Certificate of Origin): guarantees transparent origin for smooth international trade.
• Product Fumigation Certificates: meet the strict requirements of demanding markets, especially the EU and U.S.

With over 500 successful projects worldwide and a 99% customer satisfaction rate, Aurora Craft is recognized for delivering both low-cost branding furniture solutions and products that meet international export standards.

Contact Aurora Craft – a reputable white label furniture manufacturer in Vietnam today to receive professional consultation and a free quote.